Exploring HousingWire Editor Sarah Wheeler, Manufactured Housing Institute CEO Lesli Gooch Op-Ed, Support MHI Claims But Affordable Housing, Manufactured Home Industry Woes Mount

On 9.7.2021, HousingWire’s editor Sarah Wheeler authorized and published an opinion column (op-ed) by Manufactured Housing Institute (MHI) CEO Lesli Gooch at this link here. This MHLivingNews editorial viewpoint will lay out several facts that shed light on why manufactured housing is underperforming during an affordable housing crisis. We’ll begin with the point that Wheeler agreed to publish a response by this writer MHLivingNews to Gooch’s column. Here is her email’s message, dated Wednesday, Oct 6, 2021 at 2:44 PM ET.


QuoteMarkManufacturedHomeLivingNewsHi Tony — Yes, we would welcome an op-ed from your point of view. We don’t have a word-count limit and 1,200 is fine, but shorter would work as well. We always include an email of the author in case people want to reach out to you after. Let me know if this is the email address you would want to include for that. If you send and don’t get a timely response, feel free to reach out again — emails can get buried very quickly! Thanks!

Sarah Wheeler
Editor in Chief
… ##

Despite that message and two other friendly follow ups by Wheeler agreeing to accepting an op-ed, Wheeler didn’t publish what follows once it was submitted. Nor has she responded since, despite several outreaches to her and her team members. What follows is that heretofore unpublished op-ed.


 ‘Misleading but Accurate’ Affordable Housing Claims? Lesli Gooch, Ph.D., CEO of Manufactured Housing Institute as “Top 100 Lobbyist” – Media Agenda, Regulatory, Scandals, Paltering, and Op-Ed Fact Check

The Hill recently fueled a housing industry controversy by naming Lesli Gooch, Ph.D. and CEO of the Manufactured Housing Institute (MHI) as one of Washington D.C.’s top 100 lobbyists. Really? What were the bases for their assertion? Given the raging affordable housing crisis and manufactured housing’s apparent and documented underperformance, these are $64 billion dollar questions within the industry that potentially have trillions of dollars in U.S. housing market ramifications.

Facts and evidence should matter. The metrics for this fact-check and analysis of the Hill’s claim of Gooch as being one of the top 100 lobbyists will be simple.


  • Compare declarations by MHI’s and Gooch’s stated goals versus the trade group’s actual outcomes.
  • Reviewing MHI goals vs. actual outcomes reveal a complete disconnect. A brief survey from recent media and formal MHI comments letter by Gooch cited herein demonstrates that point.
  • What follows will also serve to explain why the affordable housing crisis is raging. Because Lawrence Yun with the National Association of Realtors said only more housing production will solve the affordable housing crisis.


The Washington Post’s Beth DeCarbo said on 9.9.2021 that: “The [Manufactured Housing] institute touts manufactured homes as one solution to the shortage of affordable housing, and it lobbies policymakers to address restrictive zoning practices that make it difficult for some buyers to find land for their unit. “While localities may not admit they’re keeping us out, they have rules that affect manufactured homes,” Gooch said.” Surely, The Hill was aware of that report?

If so, did those at The Hill responsible for their top 100 lobbyist selection stop to think about how that one paragraph blows up the notion that Gooch is a successful lobbyist?


  • After all, how can MHI tout manufactured housing as a solution for the shortage of affordable housing while admitting that localities are successfully keeping manufactured homes out?


On 9.7.2021 Gooch said via HousingWire: “MHI has documented with dozens of examples in recent comment letters, NIMBYism with respect to manufactured homes is unfortunately alive and well in many local communities.” True enough.

Gooch, in her op-ed via HousingWire, admits financing woes and zoning/placement issues hamper manufactured housing. She further stated that there are existing laws requiring various federal agencies to provide specific support for manufactured housing that are not being enforced.


  • To be clear, based on the evidence, Gooch is arguably correct on that claim.
  • But given that reality, that is once more an admission that MHI has failed to get existing laws enforced. On what planet does failure to get favorable existing laws enforced make Gooch a top 100 lobbyist?


There is a surprising answer to that question, but in fairness, more evidence is warranted.

Gooch said “A 2000 law created what is called preemption or supremacy, which states that when HUD manufactured housing construction and safety standards are in effect, a locality does not have authority to establish different standards. The statute requires this provision to be “broadly and liberally construed.” Once more, there are industry voices that concur with her statement. But they do so with more specificity than Gooch used. Why didn’t Gooch name that 2000 law, for the benefit of the media, researchers, housing advocates, and elected and appointed officials?



Keep in mind that affordable housing and manufactured home advocacy didn’t begin in 2021 with the dawn of the Biden Administration. Gooch knows prior HUD Secretary Ben Carson praised manufactured housing. Carson pledged a new era of cooperation with manufactured housing as part of a broader plan to solve affordable housing and social equity in wealth creation for people of modest means.

Just a few weeks after Dr. Carson’s positive statements and commitments, on 7.19.2019 Gooch addressed a letter on MHI’s behalf to HUD Secretary Ben Carson in response to HUD Docket No. FR-6141-N-04. Gooch said in part:


“4.) HUD Must Implement and Enforce its Enhanced Preemption Authority

MHI Proposes that HUD shall issue a revised and updated policy statement regarding the Department’s position concerning preemption and state and local zoning, planning, or development restrictions that either severely limit or outright prohibit manufactured housing.”


  • Again, true enough. But why is there no evidence that Gooch or anyone with MHI pressed Dr. Carson in person on manufactured housing’s federal preemption?
  • Why is there no known evidence of any reply from HUD or Dr. Carson on Gooch’s request for MHI of 7.19.2019?


On 2.1.2012 Cavco Industries Manuel Santana, on MHI’s behalf, addressed the Hearing on Implementation of the Manufactured Housing Improvement Act [MHIA] of 2000. Note again that Gooch alluded to the MHIA with HousingWire, admitting the enhanced federal preemption provision “statute requires this provision to be “broadly and liberally construed.”

With that in mind, Santana said: “HUD has failed manufactured housing,” asserting the MHIA’s “enhanced preemption” was not properly enforced, as did several others who testified.


  • In what sense did Gooch earn top lobbyist status on zoning when MHI and Gooch have repeatedly said that the MHIA and “enhanced preemption” are not being properly enforced decades after enactment?


Next, Gooch told HousingWire “Fannie Mae and Freddie Mac have a statutory “Duty to Serve” (DTS) manufactured housing” that “Unfortunately, their preliminary DTS plans actually call for a decrease in loan purchases of real estate manufactured homes.” She said: “since chattel loans (home-only manufactured homes) make up 75% of new manufactured homes, it is critical that Fannie and Freddie DTS plans have a strong chattel loan component.”

Five years ago, Gooch disputed CFED’s (since rebranded Prosperity Now) Doug Ryan troubling assertions in AmericanBanker. Ryan claimed MHI was thwarting the DTS mandate to benefit Clayton Homes’ profitable lending. Bear in mind that the Housing and Economic Recovery Act of 2008 (HERA) made DTS law.

Some 6 years later, Prosperity Now, several MHI members, and others wrote FHFA to ensure that Fannie and Freddie properly implemented DTS via competitive home-only or ‘chattel’ lending. MHI failed to sign onto that 10.20.2021 request.

Gooch admitted FHFA and the GSEs failed to enforce DTS. But by failing to even sign onto a letter that some of her own members supported to get the 2008 DTS mandate enforced, Gooch de facto demonstrated what Ryan alleged.

Restated, Gooch and MHI seem to fit the classic definition of paltering.


  • So, in what sense did Gooch earn top lobbyist status for failing to achieve enforcement of laws that have existed for 13 years to two-plus decades?
  • Hold those thoughts because a surprising answer is coming.


Former MHI VP, MHARR founding CEO, and RV/MH Hall of Famer Danny Ghorbani sarcastically said MHI does well on promoting [their own] photo ops with public officials, but is “bereft” on delivering “tangible results.”

Manufactured Housing Association for Regulatory Reform (MHARR) President and CEO Mark Weiss, J.D., has repeatedly alleged that MHI is posturing without preforming.

For outsiders looking in, MHI is several times the size of MHARR. Further, MHARR is a producers’ trade group, while MHI says they serve “all segments” of manufactured housing, both production and post-production.


  • Zoning, placement, finance – these are post-production issues that fall into MHI’s bucket of self-asserted responsibility.


So, how is Gooch delivering as an MHI lobbyist? For the startling answer, someone should dive into Samuel Strommen with Knudson Law’s well-documented allegations about MHI and their dominating brands.

“The Manufactured Housing Institute acts not only as the public mouthpiece of the Big 3 [i.e. Clayton Homes, Skyline Champion, Cavco Industries] manufacturers (in the name of the industry) but also appears to act directly on its behalf in its various lobbying endeavors95.”


Strommen “submits that the MHI’s conduct in obfuscation of judicious decision making by the [FHFA and HUD] constitutes a conspiracy to restrain trade under Section 1 of the Sherman Act, and by virtue of the misrepresentative nature of the conduct, [MHI] should not be afforded Noerr protection.” Ouch.

Ryan’s AmericanBanker column made a complimentary claim: “Time to End the Monopoly Over Manufactured Housing.”

MHI award-winner Marty Lavin said: “So the association [MHI] is not there for the “industry,” unless the interests of the Big Boys join the industry’s.”

When statements by publicly-traded “Big Boy” firms that are MHI members are examined, a common refrain is they want to “consolidate” via “acquisitions” a “fragmented” industry.

Before pressing the claim by various voices that MHI is working for consolidation and monopolization by a few dominating brands, in fairness, MHI has an antitrust statement.

But objectively, Berkshire Hathaway, MHI, and their inside/outside representatives have repeatedly declined to publicly discuss or respond to evidence-based claims involving MHI and their key members. They won’t respond to what Strommen says is evidence of “felony” antitrust violations.

MHARR has repeatedly said Congress and federal officials need to investigate how good laws languish 13 to 21 years after they were enacted.

As was noted, Congress probed the failure to get the Manufactured Housing Improvement Act properly implemented in 20112012 with respect to HUD. But since then, evidence has emerged from publicly-traded firms that consolidation is the unstated MHI goal.

Even the SEC suit against Cavco, which includes MHI’s former chairman, obliquely points toward consolidation.

So, perhaps The Hill should have clarified what metrics were used for awarding Gooch top-lobbyist recognition? Don’t statements shown herein reflect how Gooch and MHI merit Gooch the surprising paltering-for-consolidators award?

After all, how many manufactured home independents would be MHI members if they openly stated that their actual goal is oligopoly-style monopolization of the industry? Because even Kevin Clayton told Congress that dramatic business failures – and consolidation – occurred due to failure to get the MHIA and DTS laws enforced.

Before discounting these concerns as merely conspiratorial or outliers, bear in mind the bookend research by Minneapolis Federal Reserve experts. James A Schmitz Jr, Mark J. Wright, David Fettig, other researchers and economists such as Arilton Teixeira and James Cochran repeatedly made the point that “Solving the Housing Crisis will Require Fighting Monopolies” and that “Monopolies Inflict Great Harm on Low- and Middle-Income Americans.” They approach the troubling evidence and claims of monopolization in manufactured housing differently than Strommen and Ryan. But their evidence and research also specifically asserted that manufactured housing is being deliberately and negatively “sabotaged” by HUD, builders, and nonprofit advocacy. Given the evidence linked herein, are Schmitz and his colleagues’ claims sounding familiar?

When Gooch and MHI were asked to weigh in on a zoning/placement issue in Ayden, NC, local media and Mayor Pro-Tem Ivory Mewborn there specifically stated MHI didn’t bother to respond.

For 50 years, per HUD’s Pamela Blumenthal and Regina Gray, regardless of Democratic or Republican administrations, the issues causing the lack of affordable housing crisis have been known to trace back to zoning and other regulatory barriers. That HUD admission merits Congressional and other federal inquiries. How is it possible that 5 decades of HUD programs – when the solutions are known – have failed to substantively change the U.S. housing landscape?

Let’s sum up while revealing the harsh consequences of the status quo.

When HUD’s Blumenthal and Gray admit that 5 decades of posturing without performance has occurred with respect to affordable housing, why should anyone be surprised that this is taking place with manufactured housing?

Evidence-based concerns have been raised from within and beyond manufactured housing. These include fact-based allegations raised with Gooch present. One would think that if MHI and their dominating brands could debunk the concerns cited herein they would have done so.

So, the bottom line about Gooch’s award from the Hill for being a top lobbyist? How about the paltering and posturing for consolidators lobbying award? ##

L. A. “Tony” Kovach

Kovach is the co-founder of MHProNews and MHLivingNews, and is the winner of numerous awards in history, including the Lottinville Award from the University of Oklahoma.


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That’s a wrap on this installment of “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested in the discussion of manufactured housing-related issues in our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included a copy of the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for MHLivingNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.


Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

Recent and Related Reports:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.





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