Family Promise, Clayton Homes Fighting Against or for Homelessness? Is ABC WATE 6 “On Your Side” News Peddling Clayton Homes Propaganda Intentionally or Accidentally? Searching for Facts vs Fiction

Facts matter. The true meaning of words matters too. The relationship between cause-and-effect matters. As MHLivingNews and our MHProNews sister site has each previously reported, Peter Buffett, Warren Buffett’s own son, has exposed significant problems with the so-called “philanthro-feudalism” industry. Prior to Peter’s revelations, the award winning documentary Poverty Inc, outlined numbers of problems tied to so-called charity or poverty programs that made problems worse overall for millions, even though some may have seemingly individually benefited. More recently, the Defender has revealed how Warren Buffett ally Bill Gates has deployed what is called charity in a fashion that both earns Gates and his allies good will with those who do not study the details, but harms those it claims to help. For instance, hunger increased in 18 countries that Gates established programs, says the Defender, citing a 2020 “False Promises” study. There are numerous historic examples of those who ‘give’ to charity, but who have a dark or even criminal reputation. It is with those predicates that someone should ponder the following about ABC News affiliate WATE 6 News out of Knoxville, TN that touts Clayton Homes and the Family Promise nonprofit. Because while some may appear to benefit, numerous questions must be asked to see if this is philanthro-feudalism or clever marketing in disguise, that aims to disguise a brand that may not merit dressing up.

Among the questions that ought to be asked is this.  If the stealthy predatory behaviors that research economists such as James “Jim” Schmitz Jr  and John Cochrane are correct, then there is a case to be made that Buffett-led Berkshire Hathaway owned Clayton Homes is actually harming far more than they are seemingly helping. Schmitz and Cochrane call the phenomenon, sabotaging monopolies.” They have specifically pointed to manufactured housing and point to research that depicts those producing the sabotage as benefiting while causing homelessness.



Nor are they alone. Data provided by Freddie Mac has been cited by Mark Weiss, J.D., President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR). Weiss says that policies have kept the Government Sponsored Enterprises (GSEs out of the vast majority of manufactured home lending is harming untold numbers of Americans.


To the extent that Berkshire Hathaway brands like Clayton Homes and 21st Mortgage Corporation are part of fostering these problems, then they are thereby causing poverty and economic stress in its wake. Prosperity Now’s Doug Ryan has made a related comments to Weiss’, which say that Clayton Homes is exerting influence to keep Fannie Mae and Freddie Mac from doing manufactured home lending in the fashion that the law actually requires. To see Weiss’ full remarks and analysis, see the report linked below.

What Ryan calls ‘the system’ is arguably interconnected with what Schmitz, Cochrane, and others are calling stealthy sabotaging monopolies. Schmitz has made the evidence-based argument that regulators are working with private companies and certain nonprofits to favor a few. That in turn harms the many. Thus, the term “sabotaging monopolies.”
See his context and the full ‘debate’ context in the report, linked here.


Though MHI CEO Lesli Gooch previously tried to claim that Doug Ryan was wrong in his previously quoted assertions, more recently Gooch has admitted in her own testimony that the basic facts that Ryan and Mark Weiss have stated are true. She can’t have it both ways, and neither can her de facto boss, Clayton Homes. MHI’s current chairman is Tom Hodges, Clayton Homes general counsel.


The concerns raised in this report were brought to the attention of the leadership of ABC affiliate WATE 6 “On Your Side” News. Clayton Homes general counsel, and MHI chairman, Tom Hodges were also copied, as were others involved with the Manufactured Housing Institute (MHI). A day later, as of press time, they have not yet replied.

Prior to ABC 6, MHProNews also contacted Family Promise, as is reflected in what is shown below.

ABC 6 is located in the metro hometown of Maryville, TN based Clayton Homes and Knoxville, TN based 21st Mortgage Corporation.

As regular readers know, Clayton Homes and 21st are both owned by Warren Buffett led by publicly-traded Berkshire Hathaway (BRK).  Some of those background facts should be understood in order to grasp the reality captured in this scenario described herein and below.

For several months, the runaway most popular article on Mobile and Manufactured Home Living News (MHLivingNews) has been the Case Against Clayton Homes. It is safe to say that it is not because Clayton Homes is loved by all of its customers. In fairness, there are happy Clayton Homes customers and unhappy ones too.  Note that the Case Against Clayton Homes has been the top read report for months, even though it is no longer readily visible on the home page. Put differently, people are searching online for information about legal issues surrounding Clayton Homes and their lending. That in turn leads them here to MHLivingNews and that report.

With that introduction here is a copy of the message sent to ABC WATE 6’s top department heads.


In some browsers, you can click on the image above to see it in a larger size. If a new window opens with a similar sized image, click that again to see it in a larger size. Use your browsers back arrow to return to this report and analysis.


Is ABC WATE 6 News – Media Request for Comment About One of Your Reports

WATE 6 Department heads/managers: 

  • Coby Cooper, General Manager
  • Kim Byrd, General Sales Manager
  • Alison Coe, News Director
  • Melissa Greene, Digital Director
  • Melanie Morris, Director of Programming and Community Development
  • Matt Barrick, Creative Services Director
  • Brian Kroth, Chief Engineer
  • Tom McCoy, Operations Manager
  • Brian Engelstad, Chief Photographer


Your report linked below was brought to my attention.


Family Promise receives $450,000 and 3 homes to be used to prevent homelessness | WATE 6 On Your Side


By way of introduction, MHProNews is the largest and runaway most read trade media serving the manufactured home industry. In conjunction with our public-facing sister site, MHLivingNews, we have a predominantly U.S. audience, but also about 5-7 (+/-) percent of Canadian and international readers.


Yesterday afternoon, we contacted Katie Coughlin with Family Promise by email to ask her a simple question about this press release that you have opted to cover.

  • Has anyone brought to your attention the various allegations by third-parties about Clayton Homes and Berkshire Hathaway?

We have received no response from the Family Promise spokesperson or others with their organization.


I’m hereby requesting that you respond to a similar question that we put to Ms. Coughlin.

  • Are you aware of the years of credible and well documented allegations about Clayton Homes, 21stMortgage Corporation, and their Warren Buffett led Berkshire Hathaway conglomerate?

If you are unaware of those allegations, please see the linked reports in our most recent emailed news to our readers further below.

  • Before you do a press release type ‘news’ piece of “On Your Side,” do you do a background check on the organization or company in question?
  • Are you familiar with the Code of Ethical Conduct advanced by the Society of Professional Journalists? you ascribe to that code or one similar to it?

We plan to do a report on this topic by noon or early afternoon today. We’d value your response by email for our mutual accuracy. Please let us know if your comments are ON or OFF the record, and it will be so treated. If ON the record, kindly advise who to attribute the comments to as well?


Note: If you did not see it or don’t recall, this is what your nearby television news competitor aired about Clayton and their lending.


Note that we have asked Clayton and Berkshire to respond to such allegations on several occasions. About 1/3 of the headlines topics further below deal with Berkshire or Clayton in the headline, which is not a surprise, because the data reflects they are about 50 percent of the industry’s HUD Code manufactured home production.


As one further bit of insight, for several months running, the runaway most read article on our public-facing MHLivingNews website has been this one linked below. That is not because it sits at the top of the home page. Take a look, because you’d likely have to use the search tool to see it. What that arguably suggests, as your digital people can tell you, is that people are doing online searches related to this topic.


Kindly email your response. For the broader picture, as a news tip, see the WND letter linked among the forwards below too.

Note, I’ve BCC’d a few MHI team/members, attorneys, and industry pros to document our request, which I hope you reply to in a timely fashion. Either way, we will report. Thank you.


———- Forwarded message ———


A series of linked reports were provided that included the one below.




Some of the other links that were shared with ABC WATE 6 are as shown further below.



The YouTube video link emailed to WATE 6 is the one shown above.


This is the headline and photo that ABC WATE 6 used. This may make a few people feel good. But meanwhile, there are over 500,000 homeless in America. There are millions more who are financially vulnerable. Why is this so? Several voices point to similar notions. Namely, that powerful corporate interests are working with government to their own benefit. See the letter linked here., in many browsers the image above can be clicked for a larger size. Use your browsers back arrow key to return to this report.


If the station, Clayton Homes, Family Promise, or the Manufactured Housing Institute (MHI) responds, MHLivingNews can do a follow up or update on this report.

But to wrap this up, let’s make a simple point that Clayton Homes and Family Promises own photo that ABC 6 used should have been self-evident. A sign was set up in the front yard with Clayton’s and Family Promises logo. Photos and video were taken. Yes, Clayton gave away money, but how was the money earned?

Furthermore, weren’t they getting free marketing for it, when WATE 6 or others treats it as a news story, instead of as shrewd marketing or propaganda? Isn’t Family Promise also getting marketing value to get more donations from this ploy? If Family Promise understands what sort of people the Claytons and Berkshire are, would they still take their money?





There are similarities and difference between modern feudalism and the kind that existed centuries ago. Those with the power do not want those with limited power to rebel. So, then and now, the ‘lord’ would periodically give something away to make the people feel better about having a lord. In our own time, people are being ‘bribed’ with what could or ought to be their own money if the system were not so rigged. While the language used in the quote below is harsh, it may wake some up to the sobering reality of just how misled millions are, and the media can be complicit in that process.


In some browsers, you can click on the image above to see it in a larger size. If a new window opens with a similar sized image, click that again to see it in a larger size. Use your browsers back arrow to return to this report and analysis.


The quotes and video are not perfect, but they are thought provoking. Americans steadily freed themselves from monopolists, masters, and monarchs. But decades after freeing the slaves, has a more slippery form of enslavement followed? Some say, yes. Part of that modern enslavement is the ruse of giving people something, or distracting people from their pain through social media, TV, drinking, drugs, or some kind of ‘entertainment.’ Some assert that our era is a mix of Aldus Huxley’s Brave New World and George Orwell’s 1984. Distraction that people ‘love,’ plus a  surveillance state that uses propaganda and ‘fear.’


There are more people than there are corporate manipulators.

The modern would-be feudal masters want to be well thought of, and spreading around a little ‘philanthropy’ seems to do that for their image. But Warren Buffett’s own son Peter make it clear that this can be little more than posturing to brace the donor’s arguably otherwise troubled image. ABC WATE 6 should take a careful look at the SPJ Code of Ethical Conduct. Then, they should do a correction and follow up on this story. See the related reports to learn more.




To get our free x2 weekly industry-leading emailed news headlines in seconds, click here or above.
We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.


That’s a wrap on this installment of “News through the lens of  manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested with the discussion of manufactured housing related issues on our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

Connect on LinkedIn:

Recent and Related Reports:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.




Check Also


October 2023 Ultimate Manufactured Housing and Mobile Home/Manufactured Home Research – Trends, Statistics, Expert Views, Fact Checks, and Insights

Objective research is an obvious way to establish the truth about a subject, including modern …